All in so you can go all out at HFA 2026
Daxko empowers gyms and health clubs to be all in on smarter operations that run right, every time. With AI-first workflows embedded directly into our platforms, we help clubs move from manual work to intelligent, automated execution. Products like Club Automation and Engage Pro turn every interaction into impact—from lead to lifetime member—so your team can run efficiently, serve personally, and grow strategically.
Where to find Daxko at HFA 2026
Meet Daxko the team behind Club Automation, Motionsoft, Zen Planner, SugarWOD, and more. We support thousands of fitness and health clubs worldwide, helping operators streamline operations, improve member experience, and grow with confidence.
Now we’re going all in on AI. By embedding intelligence directly into our platforms, we’re automating what slows clubs down and personalizing the moments that matter. Whether you run one club or many, Daxko gives you the tools to operate smarter and scale faster.
Live product demos at booth 2338: Stop by to see how Daxko supports the full member journey—from easy online joining and mobile booking to automated billing, AI-powered engagement, and real-time operational visibility.
Hear from Daxko Experts
Human first. Tech forward. Automate the personal
When: Monday, March 16 | 1:00–2:00 PM
Moderator: Jeff VanDixhorn, CEO, Daxko
Panelists: TBA
Description: Learn how clubs are using AI, CRM tools, and automation to deepen personalization at scale while keeping member experiences genuinely human.The intent-driven club: how AI becomes the 24/7 operating system
When: Monday, March 16 | 3:30–4:30 PM
Speakers: Nick Thornton, CRO, Daxko & Wes Gillette, CPO, Daxko
Description: Explore how intent-driven software shifts club operations from task-based workflows to AI-powered execution that removes manual work, delivers seamless service, and operates securely around the clock.Where marketing meets technology: crafting connected communications that convert
When: Tuesday, March 17 | 2:00–2:45 PM
Moderator: Allison Rand, CMO Central Rock Gym
Panelists:
- Wendy White, Chief Marketing Officer, Daxko
- Jarron Aizen, CEO, Hapana
- Shane McCarthy, SVP Digital Marketing, Solidcore
Description: This panel explores how data-driven communications, journey mapping, and automation help clubs align marketing and technology to drive clearer, more effective engagement at scale.
Payments in flux: what operators need to know about the new regulatory space
When: Wednesday, March 18 | 11:00–11:45 AM
Moderator: TBA
Panelist: Matt Popinski, Chief Payments Officer, Daxko, more panelists to be announced
Description: Get clarity on how regulatory changes, compliance requirements, and evolving payment models are reshaping the member journey—and what operators need to do to protect revenue and reduce friction.Women’s leadership summit + cocktail reception
When: Monday, March 18 | 5:00–7:00 PM
Title: Women’s Health Rising: The Inflection Point
Opening Speaker: Wendy White, Chief Marketing Officer, Daxko
Moderator: Pamela Kufahl, Senior Director Communications, Health & Fitness Association
Panelists:- Annbeth Eschbach, CEO, ResetOne
- Ann Gilbert, Owner, Fit-Her Health & Fitness For Women
- Dr. Roohi Jeelani, CEO, Onto Health
- Omair Khan, Partner, ARTIS Ventures
Description: Daxko is proud to sponsor this conversation exploring how investment, science, and fitness are converging to advance more inclusive, evidence-based approaches to women’s health and longevity.
Meet Daxko's Innovative Partner Ecosystem at HFA
Empower your gyms and health centers with the Daxko Exchange, an innovative open partner ecosystem. Seamlessly connect with a secure network of trusted providers to meet your unique needs to ensure efficient operations, enriched member experiences, and impactful community engagement.
All In on What’s Next for Your Club
Ready to explore smarter operations, AI-first workflows, and member experiences built for how clubs run today? Request time with our team at HFA to talk through priorities for your operation and what’s ahead in 2026.
Request a Meeting