Retention-Focused Organizations
Daxko-powered organizations that want to identify at-risk members earlier and act before cancellation happens.
Catch member disengagement earlier with omniXM + Daxko
Connect omniXM with Daxko to identify at-risk members before they cancel, automate recovery workflows, and turn member experience signals into retention action.
Partner Overview
omniXM is an AI-native experience management OS (omniXMOS) built for fitness and wellness organizations running on Daxko. It helps teams understand why members stay, disengage, or leave, and gives them the tools to act before cancellation happens.
Where Daxko captures operational and transactional data, omniXM adds the experience intelligence layer. It helps organizations surface churn risk earlier, automate recovery efforts, and connect member experience directly to retention and revenue outcomes.
What It Does
omniXM helps organizations move from reacting to cancellations to preventing them.
It identifies members who may be at risk of leaving up to 60 days before cancellation, then triggers automated recovery workflows so staff can intervene while there is still time. At the same time, it captures member experience signals across branches, programs, classes, and lifecycle moments, helping teams understand what is driving connection, disengagement, and long-term value.
The result is a more proactive retention strategy, with action plans for branch teams and reporting that ties experience directly to business outcomes.
Features
AI-Native Churn Prediction
Identify members at risk of cancellation up to 60 days before they leave, giving your team a better chance to intervene early.
Automated Recovery Workflows
Trigger outreach and recovery journeys automatically based on milestones, renewals, attendance drops, program exits, and other member signals.
Member Signals Across the Member Journey
Capture signals across locations, programs, classes, and lifecycle moments to better understand what is strengthening or weakening member connection.
Branch-Level Action Plans
Give branch managers weekly action plans grounded in member voice and organized trends, not just more data to interpret.
Executive Reporting with Revenue Impact
Connect member experience to retention outcomes, long – term member value, revenue at risk, and operational performance with reporting designed for leadership visibility.
Portfolio and Program Benchmarking
Compare performance across branches, programs, staff, and instructors to identify patterns, prioritize improvements, and support better coaching conversations.
Integration with Daxko
omniXM works alongside Daxko as an experience intelligence and retention layer while Daxko remains the system of record for membership and operational data.
omniXM syncs member data through API and uses that information to support churn prediction, trigger workflows, and organize experience feedback into actionable insights. The Daxko Operations integration is live, Club Automation integration is in development, and Engage Pro is planned.
This approach allows organizations to keep their membership data where it belongs while using omniXM to turn that data into earlier intervention, better recovery, and more actionable retention strategy.
Who It's For
Multi-Location Fitness and Wellness Operators
YMCAs, JCCs, regional health clubs, multisite wellness centers, and boutique operators managing retention across locations.
Teams That Need Action, Not More Reports
Branch leaders and managers who need clear action plans based on member signals, rather than static dashboards and disconnected data.
Operators Investing in Experience and Revenue Growth
Organizations looking to connect member experience with retention, lifetime value, and revenue outcomes.
Businesses Ready for Automated Recovery
Teams that want workflows to trigger automatically based on member behavior, milestones, and engagement signals.